The old you.com logo has a lot going for it. It is friendly, approachable, and memorable, loved by millions of our users worldwide. The Y, shaped like a magnifying glass, alludes to our deep foundation in AI search. But you.com has evolved.
Our expertise in search enabled us to create AI Assistants that are accurate, truthful and transparent. Assistants that provide comprehensive responses to complex queries, do research and analysis, solve problems, and create content. They empower individuals and teams by enhancing productivity and igniting creativity.
This is the story of that evolution, and the inspiration behind our new brand.
We all had expectations of how technology would enhance our lives. While we’ve seen advancements over the years, nothing fully met our expectations. Business applications are complex, and personal devices can be distracting.
Through their research, our founders Richard and Bryan discovered a more natural, human way to interact with technology. And now natural language queries are transforming the world.
In 2017, Richard said, “AI is a mirror that reflects back to humanity what humanity brings to it.”
The glint in our new logo represents the reflective nature of AI, and the responsibility that comes with it. At you.com, we’re committed to providing accurate information, inspiring new thinking, and developing a deeper understanding of the world.
The other day, in his thoughtful way, Bryan casually stated,
"Humanity has finally unlocked the potential of AI.
Now it is time for AI to unlock the full potential of humanity."
The iridescent gradient represents the transformative nature of a technology so powerful it’s creating the future at lightning speed. It’s shining a light over tomorrow; brilliant and blinding at the same time. And here at you.com, we’re basking in the glow of it.
Our custom type system “Lumen” is an ode to our references of light, bringing focus and clarity to our brand; A focus on understanding your intent, and the clarity of a personalized response. Through this deep understanding, you.com will enhance your abilities, but it's your abilities that make you the hero.
If AI is a reflection of humanity, with you.com, AI is a reflection of you.
Jason Egnal, CMO at you.com